Fireweeds and willow-herbs (Epilobium) are showy wildflowers, usually with clusters of pink or white flowers with long narrow tubes and 4 petals that spread out at the tip, and long narrow fruits similar to some mustards. California fuchsia is the only fireweed common in chaparral habitats and has distinctive red flowers (red sepals and red petals) with eight small lobes that curve outward at tips, linear to lance-shaped leaves in clusters, and a woody base. The flowers are about 2 to 3.5 cm (0.78 to 1.4 in) long. Most other species have shorter flowers, are not woody or do not have red flowers.
California Fuchsia is a great example of a hummingbird ";pollination syndrome." A pollination syndrome is a term used to describe a collection of floral traits that attract a particular type of pollinator. In California Fuchsia flowers, the petals are conspicuously red, they are fused to make an elongated floral tube, and the reproductive structures extend beyond the floral tube. With their long beak and tongue, hummingbirds vis it flowers to feed on nectar that is located at the base of the floral tube. While hovering in front of a flower, pollen can be deposited on the bird's head, then when visiting another flower (or sometimes the same flower) pollen can be transferred to a receptive stigma. This is a typical hummingbird pollination syndrome; other pollination syndromes found among other plants include bee, fly, beetle, moth, bat, rodent, wind, and water (among a few others).