This perennial plant has purple to pink ray flowers (the petal-like parts) that surround the central brownish-purple disk flowers. Stems are rough-hairy and have simple leaves.
Purple coneflower is a widely used medicinal herb. It has been used be a number of Plains Indian tribes to treat ailments such as toothaches, coughs, and even headaches. It is used in modern medicine today, primarily as an immuno-stimulant and numerous pharmacological studies have been conducted about its medicinal properties.