Orange coneflowers create a rosette of leaves in their first year of growth but generally do not produce a flowering stem until the second year. The flower blooms in the mid-spring through the fall and have a brown button-like disk surrounded by the yellow petal-like ray flowers. After they bloom, the petals fall away and the small black fruits are produced.
Note that Rudbeckia hirta and Rudbeckia fulgidia share the common name of "Black-eyed Susan" -- an excellent lesson in why it is important to know and use scientific names.
Nativar Research Project: Contribute your pollinator observations of this native plant and four of its cultivars. Are pollinators as attracted to the nativars as they are to the original native plant? Read more at the Nativar Research Project page.